The launch of Play New repositioned sport as a platform for freedom, joy, and self-expression. Through Play New x Olympics we enabled consumers to feel inspired and connected to our Nike Olympic athletes, local city protagonists, and product innovation. We also helped them participate in sport and do good for the world through membership incentives, round up, and interactive retail experiences in our NY and LA markets.
In collaboration with:
Store Marketing, NYC, VMS, SSD, CDM
In partnership with Dick’s Sporting Goods, my Nike team and I delivered a curated experience for an underserved high school softball team in Clearwater FL. This experience will inspired them through tournament attendance and a national anthem moment with Team USA, provided them access to product and athletes, and allowed them to participate in sport this season and for season’s to come with a $20k Sports Matter donation to their high school athletic department.
Through this moment we created a meaningful and unbreakable relationship with these high school athletes that will keep them active and engaged in sport while demonstrating the commitment from both Nike and Dick’s Sporting Goods to showing these athletes (and all athletes) how Sport Changes Everything.
In collaboration with:
Jarred Frierson
Lee Perez
In an effort to establish Nike x Dick’s Sporting Goods as her destination for all things basketball, I worked in collaboration with my marketing counterparts to ideate and execute against brand activations that provided the teen team athlete with the inspiration, access to product and athletes, and ability to participate in programming designed specifically for her. Parents who attended followed up with communication thanking Nike and Dick’s Sporting Goods for recognizing their athletes in a way that they had never been recognized before.
In collaboration with:
Joe Simone
Jen Ewell
Nicole Hamburger
This project was a continuation of a pilot in developing a strategy to create bespoke content that would support commercial drivers for Dick’s Sporting Goods. During this pilot, I developed the strategy and agency brief, tracked budgets, managed shoot logistics, and managed media placement.
In collaboration with:
Jodi Goodman
HERENOW Creative Network
Never Done x Progress leveraged the Resolutions moment to celebrate members progress & small wins. Nike Stores focused on fueling Segment 2 and C's personal progress journey by connecting them to product and tools they need to achieve an athletes* mindset.
We brought the story to life through member accessed Progress hubs, immersive visual merchandising, and piloted a NRC promo across NSO and NFS that rewarded members who ran 10 miles in the month of February with 10% off their next in-store purchase.
In collaboration with:
Stores Marketing, NYC, LA, CHI, VMS, SSD, CDM
In partnership with the University of Oregon, Nike remodeled the Duck Shop within the Moshofsky Center in 2014. As part of this project, I worked as the main point of contact in conducting site surveys, managing the design and production of all graphics, and building out the main window space, which serves as a backdrop for the marching band and cheerleaders during televised pep rally’s and game commercial breaks. For three years, I managed the creation and execution of all marketing within this space.
The wheat paste and black light execution shown here was an original concept developed by my design counterpart Brian Jagodnik. It was so popular with fans and the team that Coach Taggert (the Duck’s head coach at the time) took a photo of it and made it his Twitter background.
In collaboration with:
Brian Jagodnik
Ben Burke
Dustin Draper
University of Oregon
Infinity Images
MOVE TO ZERO PRESENTS TrashLabs House of Innovation NYC/000.
Trash Transformed kicked off on our MTZ movement and journey towards zero carbon and zero waste to protect the future of sport. Within the space we focused our efforts on making consumers feel connected to our journey and the movement by educating them on MTZ and the importance of sustainability in the world of sport, and helping them do by providing a Trash Hacker kit GWP inspired by local NY artists that enables consumers to upcycle their own garments at home.
The space brought to life the Nike Circularity guide and material innovation processes via playful robotic vignettes in an execution that lends itself to education and enablement.
In collaboration with:
Stores Marketing, NYC, VMS, SSD, CDM
Worked in partnership with the basketball brand category to establish a 365 strategic voice for Nike Basketball and Dick’s Sporting Goods. This account specific voice and content launched with RESPECT THE HUSTLE in H019. I was responsible for driving the strategic vision, as well as on-site photoshoot management for EDD and Arike content.
In collaboration with:
Jen Ewell
Nicole Hamburger
Brittany Shelton
Kerry Blake
In collaboration with:
Store Marketing, NYC, VMS, SSD, CDM
This project was a pilot in developing a strategy to create bespoke content that would support commercial drivers for Dick’s Sporting Goods. During this project, I developed the strategy and agency brief, tracked budgets, managed shoot logistics, and managed media placement. Upon launch, this content helped drive the Nike One Tight to the top 5 women’s products for the account and drove double-digit sell-thru.
In collaboration with:
Jodi Goodman
HERENOW Creative Network
Activations: Partnering with the West Territory team, consumers were invited to trial the Epic React 2, running through scenic LA locals including Griffith Park and Bolsa Chica Wetlands. We leveraged influencers and created bespoke sharable content for the account to share within their social channels.
Digital: Leveraged global assets to create for ecomm, as well as static and video content for Facebook, Twitter, and Instagram. Worked with the account on media placement and tracked results to adjust plan to maximize sell-thru.
In collaboration with:
Nike West Territory Team
MKTG
Cinebody
HERENOW Creative Network
Jodi Goodman
When opening the Kicks Lounge spaces within the U.S. Nike was looking to create a unique and authentic experience. In an effort to achieve that, they partnered with my team at HERENOW Creative Network to ideate on ways to make this vision come to life. We landed on a concept centered around a photoshoot that would make you feel as though you were standing in an old basketball court when shopping the space. I was charged with helping scout location, track timelines and budgets, as well as manage production and install of the graphics. This concept was tested at the first U.S. opening and was rolled out as doors continued to open throughout the U.S.
In collaboration with:
Todd Jezierski
Jesse Luidhardt
This project was a pilot in developing a strategy to create bespoke content that would support commercial drivers for Dick’s Sporting Goods. During this project, I developed the strategy and agency brief, tracked budgets, managed shoot logistics, and media placement.
In collaboration with:
Jodi Goodman
HERENOW Creative Network
For the launch of the NFL Sideline collection, my team was charged with designing and executing a Nike Las Vegas takeover. We created a drive aisle takeover, lit collection laydown podiums, and elevated locker bays. In addition to this door, we managed design and production for NFL Sideline graphics throughout all Nike team shops and wholesalers within the U.S.
In collaboration with:
Ben Burke
David Burkart
Trisha Bell
Twentyfour7
For the 2017 launch of the Doernbecher Freestyle, I oversaw the creation and execution of the OHSU space that hosted the reveal of the University of Oregon Stomp Out Cancer jersey, as well as the question and answer session with the kids who designed the 2017 Freestyle sneakers. In addition, I oversaw the design and execution of the Nike Portland build out, where hundreds lined up to purchase the limited edition sneakers in support of the OHSU Doernbecher Children’s Hospital.
In collaboration with:
Dustin Draper
OHSU Doernbecher Children’s Hospital
Infinity Images
