BRAND MANAGER NIKE STORES HOI/RISE - NIKE | NOV 2020 - PRESENT
Creates seasonal marketing plans focused on driving traffic and membership acquisition and retention with an emphasis on "phygital" experiences and concept distinction
Builds holistic, omni channel brand plans that put Nike Stores in the path of our consumer (partners with consumer insights, paid media team, O2O services, and membership)
Develops new processes and efficiencies around seasonal work with an emphasis on an always-on offense against long-term consumer constructs
Creates and fosters relationships with cross-functional partners to ensure best-in-class executions and partnership across the cities, geos, and cdm
RETAIL BRAND MANAGER - NIKE | MARCH 2020 - NOV 2020
Developed, managed and executed running briefs for seasonal brand Initiatives
Developed, managed and executed running briefs for seasonal flow briefs - Flagship + BOC
Championed test & learn ideas through the development of new and inspiring in-store presentation and communication
Inspired running service & education - N.E.X.T Trainer + Ekin Clinics
DIGITAL BRAND MANAGER - NIKE | NOV 2018 - MARCH 2020
Partnered with internal and external marketing functions to create and adapt Brand Plans and develop strategies/programs that enhance Nike's brand presence in the digital marketplace
Collaborated within the account marketing team to ensure holistic consumer journeys across each touchpoint for key seasonal initiatives
Managed day-to-day communication and expectations with external account marketing teams for marketing initiatives across thirteen categories
Drove the creation and execution of supplemental seasonal commercial driving content including agency and internal briefs, budget tracking, shoot logistics, asset creation, and media placement
MARKETING PROGRAM MANAGER - COLUMBIA SPORTSWEAR | OCT 2017 - NOV 2018
Collaborated with key business partners, operating as the strategic voice across cross-functional channels including merchandising, brand design and digital
Established and documented process for marketing work flow within the DTC Outlet channel
Developed strategy for and executes product and category focused initiatives using KPIs to analyze performance and adjust as needed. Most successful initiative had a 34.6% increase in sales over last year for highlighted product
Oversaw marketing needs for all new store openings and remodels, managing 24 new store openings and remodels. First new store opening more than doubled it's targeted sales for grand opening weekend
SENIOR PROJECT MANAGER - HERENOW CREATIVE NETWORK | AUG 2013 - OCT 2017
Client: Nike
Promoted from:
Associate Account/Project Manager (AUG 2013 - JAN 2014)o Account/Project Manager (JAN 2014 - JAN 2016)
Lead Account/Project Manager (JAN 2016 - JAN 2017)
Senior Account/Project Manager (JAN 2017 - OCT 2017)
Acted as the main point of contact for clients and all external vendor partners, managing all project details including timelines, budget, and design resources for each initiative
Increased account sales by 175% over the course of four yearso Maintained and grew account through client turnover in the category
Oversaw national retail roll-outs, eight Nike Yardline openings, and large build-outs for the category's biggest sporting moments including four consecutive Super Bowls, MLB All-Star game, and the Nike/NBA launch
Traveled as needed for on-site install management
Coordinated all details of category related photoshoots including studio selection, talent selection, and product inventory management, aiding in the creation of visual centers
Managed digital asset creation including web banners, social assets, and landing page content
ACCOUNT SPECIALIST - CMD | MAY 2012 - AUG 2013
Clients: Intel, Microsoft, Expedia, Daimler
Oversaw all promotional and tradeshow creative needs, coordinating delivery of goods, as well as tradeshow and event set up and on-site management
Managed email blast content creation acting as the liaison between client and design
ACCOUNT COORDINATOR - BRADSHAW ADVERTISING | AUG 2010 - MAY 2012
Clients: Alpenrose Dairy, Packouz Jewelers, CARR, Made in Oregon, Wildhorse Resort and Casino
Coordinated website design, print ads, out of home, television ads, and media buys under the company President
Assisted in conducting marketing research and analyzing data to present the client with data - based recommendations on brand strategy
EDUCATION
UNIVERSITY OF OREGON - BACHELOR OF ARTS, BUSINESS MARKETING
UNIVERSIDAD DE OVIEDO - STUDY ABROAD PROGRAM
CERTIFICATES
HARVARD edX VERIFIED CERTIFICATE FOR EXERCISING LEADERSHIP: FOUNDATIONAL PRINCIPLES