Never Done x Progress leveraged the Resolutions moment to celebrate members progress & small wins. Nike Stores focused on fueling Segment 2 and C's personal progress journey by connecting them to product and tools they need to achieve an athletes* mindset.

 We brought the story to life through member accessed Progress hubs, immersive visual merchandising, and piloted a NRC promo across NSO and NFS that rewarded members who ran 10 miles in the month of February with 10% off their next in-store purchase.

In collaboration with:

Stores Marketing, NYC, LA, CHI, VMS, SSD, CDM