The launch of Play New repositioned sport as a platform for freedom, joy, and self-expression. Through Play New x Olympics we enabled consumers to feel inspired and connected to our Nike Olympic athletes, local city protagonists, and product innovation. We also helped them participate in sport and do good for the world through membership incentives, round up, and interactive retail experiences in our NY and LA markets.

In collaboration with:

Store Marketing, NYC, VMS, SSD, CDM